Friends and Family
But, social media isn’t all about you. You’ll need to find like-minded artists and individuals that can help you on your journey. Reach out to people who share similar ideas, people who inspire you, and people who may need a helping hand. This is one of the best ways to truly build your fanbase and grow into the artist you deserve to be!
When reaching out to a blog, be sure to keep things short and sweet as writers and editors are often very busy. It’s best to include a short bio about yourself, why you think your music is a good fit for their blog and one or two links to your best tracks. Keeping your outreach concise will open the door to more people reading your message and will get you closer to being featured!
People are always searching for new music, and one of the ways they do so is by scouring curated playlists on sites like Spotify and Soundcloud. What better way to gain a new fan than by helping them get through their workout or drive home from work? One great way to start with Playlists is to sign up for Spotify for Artists if you haven’t already. Among other valuable tools, Spotify for Artists gives you the ability to submit your music for playlist consideration directly. Another way to explore this option is by reaching out to independent curators. It will take a bit of digging to find their information, but a few searches online can land you an email or social media profile for you to shoot your shot. Also, make sure to start small and stick within your genre. Country music fans don’t want a rap song popping up on their playlist.
Making Free Music
Making royalty-free tunes is an excellent way to get recognized. It’s hard to find quality music for free, so when someone comes across an artist that blows all of the other free tunes away, they are bound to keep coming back. Whether that person is an audio editor, hobbyist producer, or just an avid listener of free music, they now know your name, and when they see it again somewhere else, they will click play. There’s also the chance that your free song gets used on a major production. Creating free music allows you to show off your quality and style without giving away your real tunes.
Meetups and Groups
Last but not least on the list for promoting your music with zero budget is good ol’ fashioned get-togethers. Meeting people face to face sounds strange when the goal is for somebody to listen to your song, but if done correctly, it can gain you lifelong fans. When you meet somebody in person, there’s an instant connection. This connection makes people a lot more likely to be receptive to what you have to offer in the long run. So when you do go out to a bar, club, show, or festival with a plan of growing your fanbase, keep in mind that you should be building genuine relationships, as these are what will grow your music the most.